Growth is critical for all businesses to improve long-term competitiveness and profit margins. As growth drives economies of scale,
businesses have the capability to produce greater output with fewer resources. To achieve growth requires a strategic approach with
careful planning and a deep understanding of existing and potential markets. Scaling up represents an accelerated version of growth. This
systematic approach is often used to capitalise on innovation opportunities.
The travel industry was severely disrupted by the global health pandemic, and Incentive Action was severely disrupted too. This conference production and travel incentive company recognised the need to refresh, so joined NSW Leaders.
With a renewed focus on growth as borders reopened, Incentive Action took positive action. Thanks to the advice and guidance of the NSW Leaders community, the company enhanced capabilities in lead generation and sales conversion.
